Response to Kendra's post, Dr. Pepper 10

I also have seen many commercials of this product and was glad when we discussed this topic in class.  Sometimes the target market for a business is more direct than others, like in this case where it's just advertising for men.  The Dr. Pepper 10 commercial really goes above and beyond with its stunts and explosions to get across the point that this drink is for men, not women.  I could see how some women, maybe even men, could find that offensive, but I don't think it was made to be thought of like that.  Targeting your market on just men takes away almost half the population, but makes men want to have your product more.  To answer Kendra's question, I don't think companies would be more successful if they market towards one gender only because you aren't working with as many people.  If you cancel one gender out then you have to be very confident that one gender you are focusing on will want your product more than ever which doesn't always happen.  I have a feeling Dr. Pepper's research team found that more males drank it than women which brought out this marketing idea.

Do you think we will see more of this marketing scheme as time goes on, and why?

Marketing Budget

Every business has a marketing budget, and are especially felt with small businesses who don't have as much money to spend.  In these cases, they need to over come that by being more creative to keep up with the field.  Reading through articles online, I found some tips on how to get better results with a small budget.  First, use your ads for more than just space advertising.  Distribute ads internally to other departments like engineering, production, sales, customer service and research and development to keep them up to date on your latest marketing and promotional efforts.  Also, if something works, stick with it.  A lot of times marketers scrap their old promotions and create new ones because they're bored with their current campaign.  Don't over present yourself, especially when you gain some more money in your marketing budget.  Be true to yourself and remember tone and image of your promotions should be dictated by your product and your market, not by what other companies in other businesses put out.  These are just some tips of many on how to over come a small marketing budget.  Money isn't everything.

Does it make you be more creative if you have a smaller marketing budget?