Specials at restaurants is a great marketing technique to get more customers. A lot of times I have gone into a restaurant knowing what I was going to get, but saw the specials and changed my mind. I think it is a great idea for restaurants because people are intrigued with specials in general. They usually save you money and is a great deal. I agree with Kristen that the detail which goes into specials, especially at restaurants attracts a lot of people because they like trying new things. The best part about specials is that it helps the business and the consumer.
Why are specials so attractive and inviting to consumers?
Wednesday, May 1, 2013
Bud Light Marketing Problem and Solution
Bud Light is one of my favorite beers. I like how they market their beer through sports which attracts a lot of people. For me, coming out with new creative marketing techniques isn't a big deal for me as a consumer because I enjoy the product for its taste, so I'm going to continue to buy it anyways. However, this isn't how everybody looks at this product. One problem Bud Light has taken some heat for is its flood of options which dilutes the brand. Last year consumers were introduced to the high-alcohol beer Bud Light
Platinum with an ad during the Super Bowl, they saw the launch of the
margarita-flavored Bud Light Lime Lime-a-Rita, and they witnessed the
demise of Bud Light Golden Wheat. The ever-changing product line makes it hard for consumers to know what
Bud stands for and apparently a Bud is now just some form of
alcohol-based liquid which isn't what management had in mind.
With the Budweiser name standing for so many different things, customers can get confused when standing in front of store shelves. The worst thing you can do is make it difficult for consumers to figure out your brand. Their purchase decision should be immediate, and that's always easier when you stand for something singular. Too many variations on a brand can come at a cost. To grow the brand, they must forgo their ego. Bud's a great name, but when launching a new off-core brand, like Lime-a-Rita, they should create a new brand rather than hang the Bud name on it, ultimately watering down what Bud stands for.
Does the brand name standing for something affect whether you like and/or buy the product?
With the Budweiser name standing for so many different things, customers can get confused when standing in front of store shelves. The worst thing you can do is make it difficult for consumers to figure out your brand. Their purchase decision should be immediate, and that's always easier when you stand for something singular. Too many variations on a brand can come at a cost. To grow the brand, they must forgo their ego. Bud's a great name, but when launching a new off-core brand, like Lime-a-Rita, they should create a new brand rather than hang the Bud name on it, ultimately watering down what Bud stands for.
Does the brand name standing for something affect whether you like and/or buy the product?
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