Every business has a marketing budget, and are especially felt with small businesses who don't have as much money to spend. In these cases, they need to over come that by being more creative to keep up with the field. Reading through articles online, I found some tips on how to get better results with a small budget. First, use your ads for more than just space advertising. Distribute ads internally to other departments like engineering, production,
sales, customer service and research and development to keep them up to date on your
latest marketing and promotional efforts. Also, if something works, stick with it. A lot of times marketers scrap their old promotions and create new ones because they're bored with their current campaign. Don't over present yourself, especially when you gain some more money in your marketing budget. Be true to yourself and remember tone and image of your promotions should be dictated by your product
and your market, not by what other companies in other businesses put
out. These are just some tips of many on how to over come a small marketing budget. Money isn't everything.
Does it make you be more creative if you have a smaller marketing budget?
No comments:
Post a Comment