Response to Kendra's post, Producing your own Product Line

I agree with Kendra's thoughts on producing your own product line.  It absolutely takes a lot of risks off the table and does cut a lot of costs you would deal with if you just jumped right into a store.  There are a lot of factors when you're opening your own store which Kendra talked about which can get difficult if you don't know what you're doing.  I do think more people should start out with their lines and work their way up because it prevents them from failing miserably and going into debt which could happen with opening a store.  I agree that when people believe in their ideas they really take off with it, sometimes not knowing when to slow down.  With the economy these days, taking it slow and going from there might be the best decision.  Sometimes you have to gain a little to start thinking long term and gaining higher profit down the road.  Creating a line and opening a store are both tough and it takes a strong person and a lot of money to stick with it, especially when you're not as successful as you expected to be.

Giving up on your dream is one of the hardest things to do, but in the business world when is it clear you need to move on?

Social Marketing

There has been a growing interest among marketers in digital realms like social media, in which agencies in New York are increasingly proficient.  In New York for example, where there's a lot of money and a lot of businesses trying to gain more of it, the whole area of digital, social, and content creation is exploding.  New York is a vibrant market where big things can happen for businesses who market well.  Using stars and celebrities in ads really catch the consumers eyes because we look up to them.  Endorsement deals with these people have become very successful and make it easy to activate the extraordinary fan base of celebrities through social media.  You would think New York which is known for big things, would be the place where the next bright light or the next creative idea would come from.  You're surrounded by creativity and culture in New York making it hard to not be inspired to market your product or service as best and creatively as you can.  The city also offers marketers so many unique ways to engage with the population, whether they want to reach tourists or residents.

Why are businesses so popular marketing in New York?