I also have seen many commercials of this product and was glad when we discussed this topic in class. Sometimes the target market for a business is more direct than others, like in this case where it's just advertising for men. The Dr. Pepper 10 commercial really goes above and beyond with its stunts and explosions to get across the point that this drink is for men, not women. I could see how some women, maybe even men, could find that offensive, but I don't think it was made to be thought of like that. Targeting your market on just men takes away almost half the population, but makes men want to have your product more. To answer Kendra's question, I don't think companies would be more successful if they market towards one gender only because you aren't working with as many people. If you cancel one gender out then you have to be very confident that one gender you are focusing on will want your product more than ever which doesn't always happen. I have a feeling Dr. Pepper's research team found that more males drank it than women which brought out this marketing idea.
Do you think we will see more of this marketing scheme as time goes on, and why?
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