Marketing is done in so many different ways and by so many different people or businesses, so how does one get the edge? Having marketing teams in your company help because it allows more than one head to brainstorm ideas and come up with the best one to attract your consumers. The old situation where businesses produced, marketers talked,
consumers listened and sales followed has given way to an economy
where customers co-create, marketing involves two-way interactions, and
customized product offerings move into the marketplace via channels
unheard of even a few years ago. Marketers can't resist change or they will pretty much be giving up as it is proven change will happen as time goes by. Consumers are hard to read these days because of the struggling economy so marketers aren't necessarily going in blind, but don't have as much to go on these days which means bigger risks are occurring. Businesses need to focus on consumers interests by really addressing what customers love about their business and what they don't like. Going out on a limb, taking chances, is also very important in these days if done right. Change happens when you view and tackle problems from new perspectives. The big question that needs to be answered is, will it work and most likely will happen if you positively alter customer experiences, opinions and behaviors which is what marketing is all about.
What is the biggest edge one business has over the other in marketing?
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