I believe companies pairing up to create new products is smart and is a good idea. The main reason I think it's a good idea is because of the point Kendra brought up how she uses both products which then makes her more attracted to buy the product combined. That is exactly what the companies have in mind when creating products with another company. I think the time one company benefits more than the other is when one of the company's is more popular than the other. Also, the example Kendra gave where Venus and Olay paired up and Olay has a moisture bar on Venus's razors for a more comfortable shave. I believe in this case Venus would benefit more than Olay because the core product belongs to Venus while Olay has just added something to it. This is a good way of marketing and I believe we will see more of as the years go on.
If you could combine two of your favorite companies products together, what would it be?
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