In response to Kendra's post,
Kendra brings up a lot of good
points about how marketers work and the end outcome they strive for. I
was really impressed with her post because I never thought of marketers
and that subject in the same manner, but came out of it agreeing with
her points and argument. I agree there is a point where the marketing
concepts reaches a point of diminishing returns. Marketers try so hard
and do whatever they can to sell their product and market it in a way
that people who don't even need the product or service buy it. This is a
good short term goal, but once customers realize they don't need it or
it doesn't satisfy them like they thought, they won't be buying it
again. Marketers almost try and trick people in a way to buy their
product making them believe they really want or need it.
A lot of
businesses in the same field have the same product, the only difference
many times is branding and marketing. For example, in the beer
industry there are many beers and some of them arguably taste the same.
Whomever markets their product better will most likely get more
customers. In my opinion, Coors light doesn't taste good and their whole
marketing scheme is based on the fact their beer is "as cold as the
Rockies." All they ever do in their commercials is tell us, the
customers, how cold their beer is which doesn't attract me to their
product because yeah cold beer is better than warm beer, but the taste
still needs to be good and the marketing aspect needs to be more
creative. I believe the businesses with more money are allowed to market
better and more creatively. Getting your name out there for people to
see is very important in marketing, but needs to be done smartly and not
attempting to trick customers into buying something which won't last
long.
Is money the most important factor in marketing for businesses?
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