In response to Kendra's post "Media and marketing affecting self-esteem"
Kendra
brings up a lot of good points about today's advertisements, marketing,
and how they effect people. I agree with her that businesses alter our
viewpoints by photo shop or anything in that nature. It does make the
normal person question themselves and want to look as good as the person
on the billboard, commercial, etc. which is very dangerous for our
health. Especially with younger kids, who see someone appear to be
perfect and then alter their life style to be like them not being
educated enough to realize it's just a gimmick. Advertisements make you
feel like you have to buy their product to feel good about yourself
which isn't the truth.
To respond to Kendra's questions she
brought up, I don't believe the media or marketing strategies will
drastically change in our life time because it is working for them. They
are making money and being successful however their doing it now and
don't really care about how it affects others as long as people are
buying their product and their making money. I do not think companies
feel bad false advertising and taking advantage of people buying
products to improve their appearance because of what I mentioned
earlier, as long as their making money and people are buying their
product it's all good for them. If "regular" people had always been
featured in advertisements I do believe there would be less self-esteem
problems in America, but products wouldn't be as successful. Advertising
is making people want to buy products to not feel "normal" or
"regular." Advertising is to make that person who buy that product feel
like their ahead of the game, feel like that beautiful model on that
commercial, feel better about themselves. I don't think products would
be as successful if advertisement changed their ways and didn't make
people feel like buying their product will change their mindset and
confidence levels.
What do you think? What advertising technique would get you to buy a product faster?
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