Samsung - Apple fighting the marketing tactics of the iPhone 5 isn't a smart move because of how popular the iPhone 5 is. Apple is one of the most recognized technology companies in the world and most successful. I think brand recognition comes into play when consumers are looking to buy a product and marketing for Samsung and its new and improved phone isn't easy when a lot of people already have the iPhone with little to no issues which Kendra pointed out. The downfall of not having specific patents like the shape of the phone for example can hurt your company because people take a lot of things into consideration when purchasing a phone or just any product in general. I do think Samsung's ads will benefit their sales but it won't be as successful as they want it to be just because how popular the iPhone 5 is. Apple does a great job marketing their products. I don't believe any other phone will surpass the iPhone in the near future because the iPhone is very popular and keeps coming out with updated ones which everyone wants to get their hands on. I could see how consumers could get blinded to better/new technology because of being caught up in having an iPhone.
What is it gonna take for Apple and the iPhone to not be the most popular company/product for technology?
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