Saturday, April 6, 2013

Response to Kendra's post, Market Coverage

I agree with Kendra that a selective level of distribution within the market coverage is the best option.  When it is convenient to find the product, there's a better chance the consumer buys the product and continues to in the future.  The Pandora example Kendra brought up is good because that's a perfect example of market coverage and how a product should be shown off in different places.  This makes it easier for consumers to find them and more enjoyable to buy.  I do believe market coverage varies with certain products because of the nature of sales.  For example, you wouldn't expect to see a very expensive necklace sold at a convenience store.  At times, it could be more about the exclusivity than the actual product because that attracts people to want to buy the product.

Are you attracted to a product if it's exclusive and why?

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