I agree with Kendra that a selective level of distribution within the market coverage is the best option. When it is convenient to find the product, there's a better chance the consumer buys the product and continues to in the future. The Pandora example Kendra brought up is good because that's a perfect example of market coverage and how a product should be shown off in different places. This makes it easier for consumers to find them and more enjoyable to buy. I do believe market coverage varies with certain products because of the nature of sales. For example, you wouldn't expect to see a very expensive necklace sold at a convenience store. At times, it could be more about the exclusivity than the actual product because that attracts people to want to buy the product.
Are you attracted to a product if it's exclusive and why?
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