Response to Blackboard article Naomi Klein on how corporate branding has taken over America

This article brings up some good points.  One that stuck out to me was how corporate branding is taking over America and the affect it has.  The Absolute Vodka example was really interesting how they put out a bottle with no label and and no logo, to manifest the idea that no matter what's on the outside, it's the inside that really matters." I find that interesting because with all the different marketing techniques going on these days, it's almost like people are buying things for the brand and not the actual product.  The brand shouldn't be more powerful and more important than the actual product itself.  Sure, there are a lot of similar products and the different brands are the factor that separates one from the other, but we need to realize as customers and consumers that the brand is just a name when it's really the product we are buying.  With so many brands out these days I feel like we forget that.  The article brings up a good point of brand management which consists of finding your message, trademark and protect it and repeat yourself  through as many synergised platforms as possible.  I never really thought about this before reading this article, but it makes sense.

 Does branding make the product?