Social Marketing

There has been a growing interest among marketers in digital realms like social media, in which agencies in New York are increasingly proficient.  In New York for example, where there's a lot of money and a lot of businesses trying to gain more of it, the whole area of digital, social, and content creation is exploding.  New York is a vibrant market where big things can happen for businesses who market well.  Using stars and celebrities in ads really catch the consumers eyes because we look up to them.  Endorsement deals with these people have become very successful and make it easy to activate the extraordinary fan base of celebrities through social media.  You would think New York which is known for big things, would be the place where the next bright light or the next creative idea would come from.  You're surrounded by creativity and culture in New York making it hard to not be inspired to market your product or service as best and creatively as you can.  The city also offers marketers so many unique ways to engage with the population, whether they want to reach tourists or residents.

Why are businesses so popular marketing in New York?