Principles of Marketing

Wednesday, May 1, 2013

Response to Kristen's post, Specials

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Specials at restaurants is a great marketing technique to get more customers.  A lot of times I have gone into a restaurant knowing what I w...

Bud Light Marketing Problem and Solution

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Bud Light is one of my favorite beers.  I like how they market their beer through sports which attracts a lot of people.  For me, coming out...
Wednesday, April 24, 2013

Response to Kendra's post, AMA Should John Sell the Information?

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I agree with Kendra's post that nowhere in the statement of ethics for AMA does it clearly state John's accepting of the cash for th...

To Sell or Not to Sell?

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John Smith should sell the names because his business is about to be bankrupt and this is his only choice if he wants to stay in business.  ...
Wednesday, April 17, 2013

Response to Kendra's post, Producing your own Product Line

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I agree with Kendra's thoughts on producing your own product line.  It absolutely takes a lot of risks off the table and does cut a lot ...

Social Marketing

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There has been a growing interest among marketers in digital realms like social media, in which agencies in New York are increasingly profi...
Friday, April 12, 2013

Response to Kendra's post, Samsung - Apple Fight Moves to Marketing

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Samsung - Apple fighting the marketing tactics of the iPhone 5 isn't a smart move because of how popular the iPhone 5 is.  Apple is one ...
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